A beginners guide to getting the right website for your business...
Need a website, but feeling a bit daunted? Here are some things to consider to hopefully set you on the right track. Feel free to drop me a message if you have any queries :)
Strategy I know, I know, it sounds boring, but take a few moments to think about it. You know you need a website, but you don’t really know what you want. Maybe you have a vague idea of the purpose of your website, but have you taken some time out to map out what you want displayed to the world about yourself and your business?
Always keep in mind that when you put up a website, you are sending out a message to your customers and/or visitors. You don’t want to come across as confusing and jumbled. It is up to you whether your message is clear and professional. That’s why it is important to take a step back and think about your strategy before starting your website.
Customer Journey You need to consider what type of journey you are leading people through when they are on your site. First and foremost is your vistor’s first impression. First impressions are everything aren’t they? This is one of the most important detail to consider. Base it on a single message that you have decided to communicate with people on your website.
Once people have been to your initial page (home page), you need to envision how they navigate round your site. As they go from page to page, is it easy to find information? Is everything included? It should be effortless to navigate, and always think about the impression you are giving on each page.
Site Map Whether you produce your site map on a napkin or some fancy bit of software, it doesn’t really matter. You need to start figuring out what the main categories in your top-level menu should be. Then carefully map out what will be on each section of the website.
Think of your site map as a flow chart or birds eye view of your website.
Content Content is so important. Good content will be well written, informative, up to date, will include key words and will encourage people to stay on your site longer. If you want people to purchase something from your site, it should be easy to do with good ‘call to action’ pointers on your website.
Design A good design is fundamental for people to stay on your website. Whatever your logo/ brand colours, a website should be built around the colour pallet of your brand. Don’t underestimate the importance of colour. Certain colours can portray a certain mood/ feeling in people -
Take a look at this article for some interesting points to consider when choosing colours for your website: https://www.crazyegg.com/blog/pick-website-color-combination/
Here are my top 10 questions you should be asking a prospective web designer/ builder:
Do you arrange buying the domain name and hosting for the site. Is this included in your quote?
How easy will it be for me to update my website? Will you provide training to learn how to update the website?
Will there be ongoing costs for general site maintenance?
Will you optimise the website for search engines?
Will the site be mobile responsive?
If I am unhappy with the finished design of my site, can it be changed and what will the cost be?
Will you provide content and imagery for the site or should I provide it?
How much will future amendments be to the site cost?
How long will it take for me site to go live?
Think about what functions you need on your website. Eg. Customised email, online chat function, booking system etc Are all the functions you need in your quote?
Get on touch with me today for a FREE consultation and find out exactly what I can do to get your dream website up and running.