Should you have a Blog?
Updated: Nov 13, 2018
A blog is an easy and great way to update content and most importantly, drive traffic to your website. Of course, the content must be relevant for your customers!
It's important to make the blog the foundation for all your social media platforms, so whether you're on facebook, twitter, instagram or other social media platform, post links of your blog articles to your social sites. Then give them a reason to visit your website.
Great for SEO 'freshness'- Google loves new content which is added on a regular basis, and thus having fresh content continues to be key to higher ranking in search engines. Updating your blog is an easy way to do this - providing of course you blog is hosted on your website domain like my blog is. Make sure to list key words, categories and topics you want your business linked to.
Blogs are also a great way to keep in touch with customers, and also shows a bit of personality. This can help build trust and likability. So go on, and show off your expertise. Don't forget to add links directing people to specific pages on your website!